Journey Analysis

The Journey Analysis page in the Analytics Portal provides a detailed overview of the customer journey throughout the application and onboarding process. It offers insights into application stages, submission times, integration success, API errors, and notification outcomes.

This page is crucial for understanding where customers are in their journey, identifying potential roadblocks, and ensuring a smooth onboarding experience.

Key Metrics Displayed

1. New Applications: Displays the number of new applications initiated within the selected time period. This helps users track the influx of new customers entering the onboarding process. 2. Drafted Applications: Shows the number of applications that have been started but not yet submitted. This provides insights into the number of customers who are considering onboarding but haven’t completed the process. 3. Inactive Applications: Tracks the number of applications that were started but have not progressed or been completed within a specific timeframe. This identifies potential drop-offs in the journey, allowing for targeted follow-up or process improvements. 4. Submission TAT (Turnaround Time): Displays the average time taken for applications to be submitted after they were initiated. This helps measure the efficiency of the application submission process and identifies areas where delays may occur.

This section tracks how users interact with various pages of the application process, though it may require filtering by a single product to display data. This allows users to understand where customers spend the most time or where they may encounter issues during the application process.

This is further divided into the following sub-sections: